Today’s marketers are constantly faced with the problem of optimally allocating demand generation spend across different marketing channels with the objective of maximizing marketing ROI. At any given point in time there are a number of promotion/ campaigns running across different marketing vehicles. As such it becomes difficult to measure the true effectiveness and ROI of these promotions individually.
Optimization engine that blends data analytics with business strategies to deliver more effective and profitable promotion plans
Deliver highly customized and relevant offers to your customers based on their historical buying behavior and latent needs
MARKETING ROI ANALYTICS
In depth scenario analysis for marketing programs leading to reduced costs and higher ROI
End to end campaign management solutions offering design, execution and measurement capabilities leading to improved conversion metrics
Planning, executing and measuring customer engagement campaigns across digital channels
Understand customer sentiments across multiple social platforms and leverage the same to drive to drive better customer engagement