At loyalytics we help retailers blend all the relevant data and use advanced analytics so that they can align their merchandising decisions with customer expectations leading to increased profits/sales as well as customer loyalty.
Merchandising is all about having the right products available to the customers at all times with the right prices and promotions on them. But with hundreds and thousands of product categories vying for shelf space at the same time, it is not always easy to get this right. The answer as always lies in data.
ASSORTMENT AND SPACE OPTIMIZATION
Understand every customer’s browsing behavior and offer relevant and personalized product recommendations to improve loyalty. Factor in specific regional and demographics attributes to curate a hyper local assortment selection for customers leading to improved sales
Advanced forecasting solutions to predict demand accurately leading to Optimized inventory, improved on shelf availability and customer satisfaction
Set the most optimal prices for your categories using own price elasticities and competitor info leading to increased sales and profits
CONSUMER DECISION TREES
Advanced analytics algorithms that help understand customers attribute preferences for categories leading to a more customized assortment planning